Elate Beauty - Vegan & Cruelty-Free Beauty

Beauty That Transforms With You

Effortless. Elevated. Intentional.

Elate is where high-performance meets high purpose. We create skin-loving makeup and skincare designed for seamless application, radiant wear, and a mindful impact.

As the seasons shift, your rituals can too — evolving with grace, comfort, and a touch of luminous color to carry you through autumn and beyond.

Receive our Mindful Beauty Bag — thoughtfully crafted for your rituals — with orders 125+ while supplies last.

Shop better beauty

Capsule Beauty

Less, but better

Our beauty mantra? Less, but better. Forget the impulse purchases that lead to overconsumption, buyer’s remorse and full landfills. We’re for intentional beauty bags that minimize waste and maximize your joy. Take the capsule quiz to discover the products and shades that best fit your beauty rituals.

TAKE THE QUIZ

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.

Read Our Story

The Elate Standard

Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 95% of our packaging is reusable, recyclable or plantable—and we’re working on the other 5%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

Recycling Program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.

Recycle your Elate